About Us

We are a family owned and run Opticians who have offered a unique blend of personal service combined with a high level of technical expertise for almost 20 years. Here is a little summary of the team involved:

Cliff Williams, F.B.D.O.

Cliff is a Registered Dispensing Optician and owns and runs the Practice with his Mother Joan. Using the latest equipment Cliff is pushing the boundaries of Optometric Practice at all stages and is keen to educate and promote technology to the profession, having written several articles for ABDO's Dispensing Optics and has recently been involved in co-authoring best practice Paediatric dispensing and testing.

Carl Zeiss regularly call on Cliff's expertise for education, training events and presentations to Optometrists, Dispensing Opticians, Orthoptists, and Consultant Ophthalmologists all over the U.K. Cliff has recently been involved with final testing and prototype evaluation of the next generation of medical equipment.

With several multi-national companies turning to Cliff for networking, imaging, order systems advice and practice management advice over the last few years, many fellow Opticians will be working with Cliff's suggestions on a daily basis.

What Cliff enjoys most of all though is transforming a patient's appearance with a stylish new look, fitted accurately using the latest technology so they have clear, sharp vision at all times.


Joan Williams

Joan (Cliff's Mum) has been on hand for many years to help manage the Practice on a day to day basis. Joan loves to help advise on the latest frame styles for fit and comfort with many loyal customers relying on her to help choose their next style. 


Victoria Millar

Tor is our Lead Optometrist and has been part of the team for many years providing a thorough eye test using the latest technology. Tor has also gained valuable experience working in the Hospital Eye Department in Fife.


Stephen Carrick


Why we chose Zeiss

The moment you see things more clearly
- A day with Carl Zeiss Vision

At Carl Zeiss Vision, when we at think about the future, we imagine how people will see the world. Today over 200 million people around the world place their trust in the quality of ZEISS. They associate ZEISS with innovation, reliability and quality. That is why we, as part of the Carl Zeiss Group, will continue to set new standards every day towards the next generation of vision, spectacle lenses, lens solutions, dispensing tools and instruments.

But how does a day with Carl Zeiss Vision look like? You can see this in our new image film. Let's have a look...

ZEISS my vision profile
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Last updated Tuesday, September 1, 2020